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Introduction

Introduction

According to Marketo, 98% of website visitors are anonymous. How do you engage and retain those anonymous customers?If you could get your users to install and keep your mobile apps, that would be a great way to keep them locked in. However, most apps lose 80% of their user base within days! Most people keep a maximum of two e-commerce apps on their phones at a time. This leads to the question: do you really need to invest all the time and money on creating and launching a mobile app?It is recommended that you focus on your mobile site first and ensure that you have a high performing and responsive website that will open up on any browser or device. Note that the mobile browser is usually always on. Your website does not need to be open on the browser for them to receive notifications, and it can be enabled with a simple opt-in mechanism. Browser notifications are supported by Chrome, Firefox, and Safari.

According to Marketo, 98% of website visitors are anonymous. How do you engage and retain those anonymous customers?If you could get your users to install and keep your mobile apps, that would be a great way to keep them locked in. However, most apps lose 80% of their user base within days! Most people keep a maximum of two e-commerce apps on their phones at a time. This leads to the question: do you really need to invest all the time and money on creating and launching a mobile app?It is recommended that you focus on your mobile site first and ensure that you have a high performing and responsive website that will open up on any browser or device. Note that the mobile browser is usually always on. Your website does not need to be open on the browser for them to receive notifications, and it can be enabled with a simple opt-in mechanism. Browser notifications are supported by Chrome, Firefox, and Safari.

Key Benefits for eCommerce

1) True Access

Customers who opt for notifications provide true access to themselves. It helps you identify the users who trust your service and want to stay updated.

2) Address a Larger Audience

The opt-in for browser notifications is a lot easier, allowing you to reach a broader audience that might not register via email.

3) Real-time Notifications

Appear instantly on mobile devices so you can provide time-sensitive discounts and updates.

4) Personalized Updates

Keeps your customers connected to your brand through automated recommendations, yielding high engagement rates.

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Browser notifications are a simple yet powerful way to stay connected with your audience — no app required.